写外贸客户开发信是做外贸的小伙伴一项必备的技能，开发客户的多少和外贸开发信有很大的关系，那么外贸客户开发信怎么写客户更喜欢呢？什么样的开发信回复率更高呢？本文就详细介绍一下。
写外贸开发信首先要知道开发信三要素。标题，内容，钩子
1.开发信标题
开发信标题是客户打开邮件的关键，站在客户的角度有什么点能吸引他打开，可以蹭热点，比如世界杯，蹭卖点比如XX苹果公司供应商等。
2.开发信内容
第一封开发信的主题应该是你能给客户带来的核心利益点和你的价值主张（卖点）。但是邮件切忌不要长篇大论，简单，直接，戳中要害即可。或许一两句话，或许一个图片，能足以表达你的卖点即可。开发信，别发附件，否则容易进垃圾箱。
外贸客户开发信怎么写
3：开发信钩子
基本的邮件签名当然是必不可少的。但是除此之外，要客户主动回复，需要有很大的产品吸引力。这里用钩子就是提供一些有吸引力的东西，借此来刺激客户回复邮件/主动联系。
外贸开发信模板模板一：
Hi Sir/Madam,
Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the
strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.
Also we have our own professional designers to meet any of your requriements.
Should you have any questions,call me,let's talk details.
Best regards!
Leon
外贸开发信模板模板二：
Dear purchasing manager,
Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.
Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.
Tahnk you in advance!
Best regards]
外贸开发信模板模板三：
Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....
If you want to see more items,pls visit our WEBSITEShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to hearing from you soon.
Best Regards,
Your name ( position)
company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
蓝鲸拓客外贸软件，有专业的客服指导你编写外贸开发信，询盘回复，报关退税等。
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